Industry experts say that fashion is ever-changing, and when we look at Instagram reels, TikTok videos, or Facebook feeds, it’s evident. But there are a few brands, styles, and apparel items that always stay ahead of trends. We call them classics. Dickies is one such classic brand that evolved from mine workers wear to a global fashion staple today.
The change that Dickies has gone through has been a remarkable journey that combines innovation, history, and culture. In this blog, Mostafawi Group, which is one of the leading distributors of Dickies apparel in the entire UAE region, will take you through this marvelous journey of the Dickies brand. So stay tuned till the end without missing any parts.
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Transition To Street Wear
We have already seen in our earlier blog how Dickies transformed from workwear to a wardrobe staple. But Dickies does not end up being just a wardrobe staple; it has transitioned into becoming a global fashion icon. The transition to this phase occurred in the early 1970s in the USA. When people started experimenting with their favorite workwear trousers and started pairing them with other staples, they took them out on the streets.
Before this transition, Dickies trousers were considered a uniform to be worn only to work. By the 1970s, a lot of youngsters, pop icons, and skaters started wearing Dickies trousers, not knowing that they were creating history and shaping a future global fashion icon. The result of it is that today, Dickies clothing in Dubai is one of the most sought-after denim brands among youths, celebrities, and almost everyone.
Dickies the OG Fashion Influencer
In the era that was ruled by radio music and pop culture numbers, Dickies was the OG influencer that gave youngsters their new favorite while they made savings in their pockets. Skaters in the USA loved the durability and comfort Dickies jeans provided. The most important thing they loved about Dickies was its affordable price. The baggy and loose-fitting bottoms made it very comfortable for skaters to wear Dickies and skate for hours without experiencing any discomfort. The high durability of Dickies meant that no matter how many times the skaters felt uncomfortable while practicing or performing, they could rely on their beloved pair of bottoms. This popularity is the reason the 70s and 80s were ruled by baggy jeans and trousers. The original influencer behind these trends was none other than Dickies. But what helped the brand become a global sensation was its quick adaptability to the changing needs of people. Today, when you visit any Dickies shop in Dubai, you will find many modern silhouettes that are durable and make a fashion statement, all at affordable and pocket-friendly prices.
Dickies and Hip-Hop a Step in the right Direction
Another fascinating thing that took the Dickies brand a step ahead is hip-hop culture and its obsession with Dickies. For a brand to become a global sensation, it needs acceptance from a wide section of society, not just one segment. In the case of Dickies, the obsession with a brand that began with skaters and athletes gradually took on hip-hop culture. Artists like Eazy-E, Snoop Dogg, and others supported the brand wholeheartedly. Again, their reasons were the same. Dickies was a reliable brand that lasted for nearly an eternity and gave them lasting comfort while giving them a stylish appearance. The influence of hip-hop on fashion further propelled Dickies into the mainstream, making it a sensation among teenagers, youngsters, and even adults. If you want to feel a bit nostalgic, visit any of the Dickies stores in the UAE and take a glimpse into the magical 70s, 80s, and 90s.
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Global Adaptation
As the artist gained global popularity, so did Dickies brand. The contribution of hip-hop artists has been quite valuable in making Dickies an iconic global brand. Again, its affordability and durability appealed to a wide audience across the globe, and its sales started rapidly increasing. It was during this period that the Mostafawi group sensed that people in the UAE wanted to buy these brands and made them available in the UAE market. Today, there are plenty of Dickies stores in Dubai and the UAE thanks to that one wise decision taken by our group.
Becoming a High Fashion Statement
As a wider range of people started loving the Dickies brand, its design, and its unique elements, so did big fashion houses and labels. Around this period, fashion labels started incorporating Dickies elements into their designs. There were entire collections inspired by Dickies in history. The brand that was once a street staple has now become a staple for billionaires, models, and big-league actors. Again, the reason for so much love for Dickies was its comfort and durability.
The high-ticket audiences were bored with their usual blazers and fitted suits. The raw and rustic offerings of Dickies appealed to them. Dubai, a city that started progressing and developing around the same time, had seen a high surge of billionaires and millionaires along with a rising expat population. That is the reason Dickies in Dubai quickly rose to high sales during the late 1990s and early 2000s. However, it is safe to say that the brand has loyalty amongst millennials and Gen-Z as well, to this day.
Dickies Response to the Popularity
If the brand Dickies UAE is popular in the country as well as across the globe, it is because of the officials who took the right decisions at the right time and evolved as per the changing needs. Although many select Dickies stores in the UAE still stock classic wide-legged or flared-bottom jeans, today Dickies has come up with a wide range of designs and styles that appeal to the younger generation as well as their former loyal customers.
This is how the brand Dickies traveled from the mines of USE to the design studios of big-league designers and the wardrobes of the rich and famous.