The American apparel brand Wrangler is known for its high-quality denim. With their sturdy, comfortable denim, they have changed the face of Western fashion since their founding in the early 1900s. The jeans gained popularity among cowboys at first, but they gradually entered the general public. One out of every five pairs of jeans worn in 1996 was a Wrangler!
Around the 1990s, Mostafawi Group introduced this iconic brand to the nation. Since its launch, the popularity of Wrangler clothing has been phenomenal in the country. From college students to celebrities and stars, everybody loves to wear Wrangler in Dubai and the UAE. To understand the history behind this iconic brand, let’s take a closer look at some of the most amazing facts that are associated with it.
Related read: how to tell if a pair of Wrangler jeans is vintage or not.
1. The Launch of Wrangler Brand
Like Disney, Nokia, Samsung, Apple, and similar iconic brands, the launch of Wrangler was fascinating too. The founder, C.C. Hudson, left his work at a factory in 1904 to found the Blue Bell Overall Company. Initially, the company produced overalls for railroad laborers. For Blue Bell, things were going well by 1943. They acquired Casey Jones Work Clothes as a business. Rights to Casey Jones’s then-unknown brand name, Wrangler, were acquired along with the transaction.
The founder and the newly appointed team continued to evolve their line of apparel, and its popularity soon began to grow like wildfire. After decades of successful business in the United States, Wrangler was intruded into the Middle East by the Mostafawi Group. Today, Wrangler jeans in Dubai have become as popular as the Burj Khalifa in the country.
2. Wrangler Jeans Was Initially Made for the Cowboys
Anyone who knows a bit about American history knows how deeply cowboy culture is rooted in the states. While the first line of Wrangler apparel was made for railroad and other factory workers, its first jeans were specially designed for cowboys. The jeans under the Wrangler brand were designed by a designer named Bernard Lichtenstein. Often referred to as Rodeo Ben, this well-known Polish tailor assisted Wrangler in creating a new line of pants intended just for cowboys. What was an experiment back then is now an icon and an unbeatable brand. Today, one finds several Wrangler jeans shops in Dubai, almost all major malls and shopping complexes have one dedicated authorized Wrangler outlet in the UAE.
3. Wrangler Has Been a Pioneer in Innovating Jeans
Stagnancy leads to devastation. Especially when businesses are involved in industries such as fashion that have always evolved, innovation is the only key to staying relevant and popular among the masses. Taking a cue from this, Wrangler has always heavily invested in innovating new fabrics and new styles. The initial apparel that Wrangler manufactured for factory and railroad workers was not made from denim. They were made from thick cotton materials that were durable and sturdy. The brand invested in research and development, which played a crucial role in introducing denim as we see it today.
Today, when you visit any Wrangler store in Dubai, you will find denim that resembles the initial quality along with modern, refined features. Along with fabric innovation, there were numerous innovations in the new Wrangler jean design. For instance, it had a longer rise and a sleeker, more proportionate fit. More flexibility was made possible by this. Now cowboys could bend and twist above the waist with ease. The new style quickly gained popularity and became a reliable wardrobe mainstay for cowboys worldwide.
Here are the top 5 best-selling wrangler jeans styles in Dubai and why they’re popular.
4. Wrangler Jeans and Rodeos
Naturally, Wrangler developed a tight relationship with the rodeo because the jeans were designed with cowboys in mind. The Pro Rodeo Cowboys Association of America (PRCA) supported Wrangler in 1974. Jim Shoulder and other well-known cowboys began donning the jeans during the rodeo, further increasing the brand’s popularity. Strong associations and relationships with Rodeos have given Wrangler the rugged look and style for which it is known today. Soon, movie stars and actors started wearing Wrangler clothing, which further drew popularity for the brand. Today, many people prefer Wrangler clothing in Dubai for its rugged and iconic look.
5 .Wrangler Jean Machine
Not just cowboys, rodeos, or movie stars; celebrities from every industry started adorning Wrangler. Be it events or special appearances, Wrangler started becoming a staple for celebrities in the United States. Wrangler sponsored NASCAR driver Dale Earnhardt, a legendary driver, in the 1980s. The “Wrangler Jean Machine,” a racing vehicle with blue and yellow paint, was driven by Earnhardt. He won three of his seven NASCAR championships in that same year. This sponsorship turned out to be a turning point for Wrangler, and from here on, there was no looking back for the brand. Even today, people visit the Wrangler outlet in Dubai just to buy the iconic vintage Jean Machine designs.
6. Not Just Fashion or Growth Wrangler Cares About Planet
Another reason that Wrangler became so popular across the globe is its sensitivity towards ethical sourcing and care for the planet. Wrangler has had environmental concerns since doing so was not trending among large corporations. They have set some challenging sustainability targets for their jeans to reduce their environmental impact! By 2025, they hope to have cultivated 100% of the cotton used to make their jeans using sustainable methods. Thus, yes, Wrangler is still going strong.
Also, read the Wrangler jeans fit guide to find the perfect pair for women.
Conclusion
Wrangler jeans have set a very high niche for themselves in Dubai’s ever-changing fashion scenario. From global celebrities to local icons, everybody embraces Wrangler in the UAE. The brand’s ability to blend tradition with modernity, coupled with exclusive collections, sustainability initiatives, celebrity endorsements, and availability in premium retail outlets, makes it a favored choice among Dubai’s customers.